The article talks about the FTC and congress investigating marketing companies that target kids. They are discovering that the products the companies are selling may be increasing the rate of obesity in children and adolescents. Some companies that may be targeted are McDonald's, Burger King, and Wendy's.
This article will back up my thesis that advertisement companies are targeting children and something needs to be done about it. The article addresses the issue of obesity and how marketing companies are to blame and I agree with that statement and think that this article can assist me in my research paper.
The author appears to have strong feelings toward this topic and is speaking against the advertisement companies. His audience would be the same as mine, parents of the children and the people that can and need to do something about the situation.
Wendy Melillo, Aaron Baar. "Battle Lines Are Drawn Over What Makes Kids Fat. " Adweek 31 Jan. 2005: 8 ABIINFORM Global. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr. 2008 http://www.proquest.comwebproxyprod.columbuslibrary.org/
This article also addresses advertisement companies that are causing obesity in children and adolescents. Some advertisement companies have agreed to change their ad's that are targeting children. The writer also notes the different advertising techniques that some companies are using.
This article will serve as another form of information and prove that there is a problem. It also lists some of the companies that are attempting to regulate and correct the issue.
The author seems to be leaning towards the side that disagrees with the advertisement companies, but at the same time he makes sure to include an argument for the advertisement companies.
"North Carolina Health & Community Leaders Call on Rep. McIntyre to Cosponsor Legislation to Protect Kids from Tobacco. " U.S. Newswire 11 October 2007 ProQuest Newsstand-w/o Columbus. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr.2008
This article talks about smoking and how it is the number one preventable cause of death in our country. It also notes that fact that it wouldn't be such an issue if kids didn't start the habit at such a young age. The unfortunate part of this is advertisement companies are targeting young kids making it difficult for them to turn it down.
This article will serve as another form of dangerous advertisement that I can compare to food advertisements targeting kids. It addresses the issue that adolescents are naive, and more like to fall for advertisements that are targeted towards them.
The audience is people that have the ability to change this problem. The FDA, parents, and the government.
2 comments:
Each work chosen seems to be a reliable, scholarly source. There is work listed in the three that are questionable or seem to have came from a source that may not be credible. The first work from Nation's Restaurant News showed me that the advertisement issue you proposed is a serious one. I didnt realize that Congress was involved with trying to stop the advertisements that target children.
The second article from Adweek helps the argument by showing that advertising companies obviously know that they are doing something wrong. If they didn't think the way in which they were advertising was wrong they wouldn't feel the need to be changing what they do. Although as stated in the article it's only a few companies changing it shows that if there's a few it's a sure thing there is many more that should be making the same changes.
The third work from U.S. Newswire had very different content than the other two works. It gives an example of a different type of advertisement that is also hurting kids the most but it's not the same topic as obesity. And the best thing it conveys to readers is how kids are more easily inticed by advertisements than any other group of consumers.
I think these works will be very helpful in showing your readers that the advertisement issue regarding targeting kids is a serious problem. It's not just something that is an opinion of a few people it has gotten the attention of Congress.
I agree with Cabbage Hater. Your sources look both effective and reliable. The parallel you will make between junk food and smoking will be an interesting component to your case and the third source will no doubt be helpful in that. Nicely done with these three.
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