Gregg Cebrzynski. "FTC to subpoena 44 companies' kids-ad data." Nation's Restaurant News 7 May 2007: 3,129,131. ABI/INFORM Global. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr. 2008
The article talks about the FTC and congress investigating marketing companies that target kids. They are discovering that the products the companies are selling may be increasing the rate of obesity in children and adolescents. Some companies that may be targeted are McDonald's, Burger King, and Wendy's.
Ad watcher
This article will back up my thesis that advertisement companies are targeting children and something needs to be done about it. The article addresses the issue of obesity and how marketing companies are to blame and I agree with that statement and think that this article can assist me in my research paper.
The author appears to have strong feelings toward this topic and is speaking against the advertisement companies. His audience would be the same as mine, parents of the children and the people that can and need to do something about the situation.
Wendy Melillo, Aaron Baar. "Battle Lines Are Drawn Over What Makes Kids Fat.” Adweek 31 Jan. 2005: 8 ABIINFORM Global. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr. 2008
This article also addresses advertisement companies that are causing obesity in children and adolescents. Some advertisement companies have agreed to change their ad's that are targeting children. The writer also notes the different advertising techniques that some companies are using.
Bureau Chief Washington DC for ADWEEK Press Releases
This article will serve as another form of information and prove that there is a problem. It also lists some of the companies that are attempting to regulate and correct the issue.
The author seems to be leaning towards the side that disagrees with the advertisement companies, but at the same time he makes sure to include an argument for the advertisement companies.
"North Carolina Health & Community Leaders Call on Rep. McIntyre to Cosponsor Legislation to Protect Kids from Tobacco." U.S. Newswire 11 October 2007 ProQuest Newsstand-w/o Columbus. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr.2008
This article talks about smoking and how it is the number one preventable cause of death in our country. It also notes that fact that it wouldn't be such an issue if kids didn't start the habit at such a young age. The unfortunate part of this is advertisement companies are targeting young kids making it difficult for them to turn it down.
This article will serve as another form of dangerous advertisement that I can compare to food advertisements targeting kids. It addresses the issue that adolescents are naive, and more like to fall for advertisements that are targeted towards them.
The audience is people that have the ability to change this problem: the FDA, parents, and the government.
Stephen J. Hedges. “Study shows junk food advertisements target kids :[1].” Knight Ridder Tribune News Service 28 March 2007 1. Proquest Newsstand – w/o Columbus. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr.2008
The article explains a study done by the Kaiser Family Foundation that reveals the large percentage of candy and snack advertisements viewed by children each day. Most of these ads were seen on television. The Kaiser Family Foundation discovered that kid’s food choices are greatly affected by advertisements and as a result increasing the rate of obesity in children.
Washington Bureau of the Chicago Tribune
This article has percentages and good examples that I can use to back up my thesis. It also reveals the amount of advertisements that kids are exposed to and at what age.
The writer’s audience would be parents and maybe the government. In his article he reveals the channels that contain the most food advertisements. His reasoning may be to inform parents of these channels so they can regulate what their child is watching more efficiently.
Sharon Kirkey. “Feeding an obesity epidemic: Series: Fat Nation:[Final Edition].” The Ottawa Citizen [Ottawa, Ont.] 21 Nov. 2006, Al Front. ProQuest Newsstand – w/o Columbus. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 17 Apr.2008 http://www.proquest.com.webproxyprod.columbuslibrary.org/
This article discusses the different types of advertisement strategies. Not only are children being introduced to these food ads on TV, but now on the Internet. Food companies now have games and websites for kids. Even the marketers themselves feel ashamed for introducing these unhealthy foods to children at such a young age, and Sharon makes note of that in her article. Marketers increase their food advertisements on Saturday mornings knowing that most kids are watching cartoons at that time. Popular shows for kids have teamed up with fast food companies, selling the toy characters in happy meals.
Journalist for Ottawa Citizen
This article will help me because the statistics and percentages in this article are the same as my other articles proving they are reliable sources. Another way this information will help me is it gives good examples of what companies are increasing their advertisements and are solely targeting children. It also informs me of the percentage of money companies spend on advertisements for children.
The author’s audience again would be parents and the government. It’s informative and the audience can use the information to better their kid’s lives.
Aaron Baar. “Kellogg’s New Policy Is a Threat to Icons.” Adweek 18 Jun 2007:6 ABI/INFORM Global. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 1 Apr.2008 http://www.proquest.com.webproxyprod.columbuslibrary.org/
The article talks about the Kellogg character’s changing their image in order to prevent obesity. Kellogg will no longer advertise cereals that don’t meet new health standards for kids under the age of 12. Tony the Tiger now encourages children to exercise by giving them a list of activities they can participate in to earn “Tony Stripes”.
Journalist for Adweek
This article proves that if a company as large as Kellogg believes there is room for change than other companies should follow in the fight against early childhood obesity. I can use this article as an example of how we can make a change. There is a serious problem and companies need to be aware of the affects of their advertisements, and Kellogg is a good example of that.
The author’s audience is advertisement companies and parents. If companies see a strong successful company such as Kellogg making a drastic change in their advertisement and still maintain a thriving industry then maybe others will follow. Parent’s may read this ad and choose Kellogg brand over another because it is the healthier choice.
Allyce Bess, Of the Post-Dispatch. “Ads aimed at kids leave many to ask: Too much? Some groups want to limit marketing: [Five Star Lift Edition].” St. Louis Post-Dispatch [St. Louis, Mo.] 20 Jun 2004, A.1. ProQuestNewsstand- w/o Columbus. ProQuest. Columbus Metropolitan Library, Columbus, Ohio. 15 Apr.2008 http://www.proquest.com.webproxyprod.columbuslibrary.org/
This article reveals the amount of advertisement in schools. It also discloses the amount of money that companies are using to target children. Children spend most of their time in front of a TV or a computer, where most companies display their unhealthy food advertisements. Teachers speak out against advertisements, addressing the fact that their student’s can’t even use computers for research without being exposed to advertisements. Channel One was banned in some schools due to the amount of food advertisements.
Business Reporter, St. Louis Post-Dispatch
This article will help me convince my audience that their children are being exposed to food advertisements everywhere they go, even in an educational environment.
The audience is parents. The author wants parents, to become aware of what their kids are being exposed to when they aren’t around.
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